Scuba Dawg Demo Days @ Dutch Springs

This weekend was our first Scuba Dawg Demo days at Dutch Springs, and all we can say is – “WHAT A GREAT IDEA!”  Wow was the enthusiasm fantastic and the eight scooters we took to demo did not get a rest all day either day!  In the water, out of the water, change batteries, back in the water – all day long!!  It is thrilling to see such diver enthusiasm and to be part of divers trying something brand new, and even better, offering them this chance at no cost.

And quite a few divers took advantage of our training special – with a $50 donation to the International Association for Handicapped Divers, they could complete their PADI Diver Propulsion Vehicle specialty for FREE!  There is always a deal to be found at IVS!

It was pretty interesting to note how many other divers came over secretively and asked if we would be there later or on Sunday, because they couldn’t let their current shop see them enjoying our demo.  What an amazingly unbusiness-like attitude so many of the other dive shops have, so possessive of their customers and so unsure of themselves that they are afraid that if the customer talks to another shop – poof! they are gone.  Does the term “if you love something set it free, it it loves you it will come back” mean anything to these dive shops?  Customer loyalty is something you build, not something you create by baffling and BS’ing your customer.  If you are straight up with your customer, truly believe in their best interests, and provide good value with your shop’s product selection and pricing, why would they leave?   That’s what so many other shops miss – they believe they can just keep the customers blinded by denying that other brands or other methods or other shops are out there.  Hey the Soviet Union tried this method with communism, and look what happened when the internet let the people see what the outside world was really like! It’s inevitable that the same thing will occur to a customer the moment they find out they have been treated right or properly informed – they are gone! 

OK, off my soapbox now. 

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Whites Drysuit Demo Days at Dutch!

This weekend Indian Valley Scuba hosted the second annual Whites Drysuit Demo Days at Dutch Springs.  A more beautiful weekend could not have been asked for, with clear blue skies and 90 degree sunshine all weekend long.  An enthusiastic crowd greeted the demo day crew as soon as the gates opened each morning.  All day long we had divers suiting up and testing the latest drysuits from Whites.  The event was headed up by Eric Connery and John Stella from Whites, two experts in the field of drysuit technology and evolution.  Plenty of great information and technical knowledge was shared by the two of them with a very receptive crowd. 

Indian valley Scuba is the #1 Whites dealer in the area, and it showed with the support we brought to this years event.  There were fifteen IVS instructors, AI’s and DM’s all working the booth, helping get divers into their Whites drysuits and into the water to try them out.  The major hit of the event, hands down, was the exciting new Fusion suit by Whites.  This suit truly represents cutting edge technology in shell suit design, with an ultra-flexible inner liner and a protective outer wrap providing unprecedented mobility and range of motion for divers of all shapes and sizes.  No other drysuit manufacturer offers a similar product, but you can be sure their spies were among us, checking out the suit, its features and how everyone who tried one raved about it! 

Look for us to be back with more Whites Fusion drysuits all summer long as Indian Valley offers FREE Demo Days at Dutch throughout the 2008 season!